Resumé
Glenn Caleval
1101 – 430 5th Ave. North
Saskatoon, Saskatchewan
S7K 6Z2
1-306-683-9877
Contact
Employment
Owner, Walking Dolphins Consultancy Inc.
September 2003 – Present
Walking Dolphins offers consulting services primarily in communications, marketing and strategic planning. Services range from complete market analysis and strategic plans to speech writing and individual executive coaching.
Recent engagements include preparing a lobby effort directed at the federal government, creating content for mass market campaigns, creating a highly targeted program to recruit specific retailers for a wholesale offering.
Project experience includes publishers, agriculture marketing firms, food services, and government, and not-for-profit organizations with project values from a few thousand dollars to over $2 million.
As an Executive Consultant, Glenn provides leadership for organizational development, corporate affairs, government relations, communications and marketing; primarily to focus on strategic planning and counsel for the senior executive team. Delivering effective change leadership, Glenn will work with your staff and management to achieve willing participation with improved outcomes through any organizational change, adaptation or technology deployment. A skilled organizational diagnostician, Glenn can build the plan from business purpose to organizational resource requirements through to delivery of the outcomes the purpose demands.
Acting as an official spokesman for businesses and organizations, Glenn knows how to deliver a persuasive presence to media or stakeholder audiences.
In his tactical communications role he will discover what is news worthy in your business or marketing and earn you the free media you should be receiving.
Vice President, FNA Group
Farmers of North America Inc.
August 2005 – May 2008 (2 years 10 months)
• Executive responsibility for Corporate Affairs, Marketing & Communciations including oversight of advertising and promotions; media & public relations.
• Government relations, public policy assessment and response (lobbying); issues management and research.
• Inter-organization relations; consulting with farm organizations and others linked to the industry and managing those relationships.
• Corporate Publisher of print and electronic products including MarketPower magazine (which he founded) and fna.ca.
Marketing Director
Western Producer Publications
1995 – 2005 (10 years)
• successfully executed product price increases of 100% followed a year later by a further 100% price increase; quadrupling revenues while increasing the number of customers, by growing the number of retail outlets from a few hundred to over 1,000.
• directed purchase of advertising, issuance of news releases, public relations, political lobbying and regulatory negotiations
• designed and implemented all company sponsorships including over 300 community sponsorships and more than 20 major agriculture event sponsorships
• co-marketing agreements
• responsible for obtaining and maintaining $2 million federal postal subsidy
• directed purchase and distribution of specialty advertising merchandise
• directed a national contractor sales force
• direct the data marketing operations of the company
• directed all market research including primary and purchased polling
• directed on-going customer demographics capture and analysis
• strategic planning for the business including primary responsibility for producing underlying data and trend analysis
• director responsible for Western Producer Online
• member of the Due Diligence Team in Mergers & Acquisitions
Director of Research
Government of Saskatchewan
March 1986 – June 1993 (7 years)
• Customer focused leadership, with clients being 58 MLAs, Cabinet Ministers, and general senior government communications managers and staff
• Directed a staff of researchers and writers producing public policy analysis, briefings, speeches and media relations materials.
• Briefed cabinet ministers and Members of the Legislative Assembly on current issues.
• Personally briefed the Premier on policy and governmental issues.
• Maintained horizon scan for emerging issues and prepared materials for action options.
• Prepared public relations materials including speeches, news releases and media packages.
• Interpreted contracted opinion polling.
Education
University of Regina
BA, Political Science, Economics
1980 – 1986
(1 yr. break in education to serve as Special Assistant in federal cabinet).
Activities and Societies:
Academics Vice President
Broadcaster CKUR
Reporter/Columnist The Carillon
President United Nations on Campus
Student Member University Senate
Business Training
Sales and Marketing Leadership – Michael Dryall Seminars
Strategic Planning in Direct Marketing – Canadian Marketing Association
Management by Objectives – Saskatchewan Wheat Pool Sponsored
Value Based Management – Deloitte & Touche Consulting/Braxton Associates
National Agri-Marketing Association & Newspaper Association of America Seminars
Public Activities Profile
Multiple speaking engagements, guest speaker at farm organization meetings, ratepayer meetings and business meetings
Multiple media appearances on CBC news, CTV news, FarmGate, various radio stations, The Western Producer, Manitoba Cooperator, Grainews, Country Guide, various weekly newspapers, daily newspapers in Saskatchewan and Ontario
Presentations to various legislative Caucuses, Standing Committees, executive boards of organizations
Delivered seminars to sales teams, communications staffs, farm groups, marketing professionals
• Customer focused leadership, with clients being 58 MLAs, Cabinet Ministers, and general senior government communications managers and staff
• Directed a staff of researchers and writers producing public policy analysis, briefings, speeches and media relations.
• Briefed cabinet ministers and Members of the Legislative Assembly on current issues.
• Personally briefed the Premier on policy and governmental issues.
• Maintained horizon scan for emerging issues and prepared materials for action options.
• Prepared public relations materials including speeches, news releases and media packages.
• Interpreted contracted opinion polling.